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Founded: December 16, 1959, Stock Listed: February 26, 1993,
FLEET: 55 aircraft, Destinations (40 cities,20 countries)
Our Mission : We improve people's lives as a
reliable bridge between Taiwan and the
world by moving them and their goods
through air transportation.
Our Vision : To always be Taiwan's best
airline and to become one of the world's
most excellent airlines.
Our Commitment and Supporting Key Values :
To Safety :
Safety as the foundation to seek a sound corporate development.
To customer :
Customer satisfaction as the drive to reach excellence in quality and service.
To employee :
A good working environment and strong staff training and advancement to build belonging and dedication.
To community :
Caring for the environment and community interests as a responsible corporate citizen
To shareholder
Reasonable profit as the goal for shareholders long-term investment.
Our Core Values : Sincerity, Caring, Innovation, Sense of responsibility, Pursuit of excellence.
Our Long-Term Strategic Objective :
By 2003 China Airlines will be a highly profitable
international carrier based in Taiwan-- With 67
aircraft flying internationally, holding over
30% market share in Taiwan, Be recognized as a
world-class passenger and cargo carrier with
the highest standards of service and safety.
Blossoming Era, China Airlines Corporate Identity :
A glowing plum blossom, flowering aganist a
boundless sky, brings a fresh exuberance
into the world. "Blossoming Era" embodies
China Airlines expanding vision and abundant
vitality.
The warm, fragrant plum blossom symbolizes
confidence, modesty maturity, restraint and
China Airlines' caring attention to detail;
the azure blue represents intelligence,
experience, and China Airlines' professional
commitment to quality; the chop with its
classic seal script expresses China Airlines
confidence and commitment to the pursuit of
innovation and excellence.
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